"If you want something done right, do it yourself."
- Napoléon Bonaparte, Charles-Guillaume Étienne, Zorg from The Fifth Element
We found the personal care aisle at the store to be a bit over the top.
There are “natural” products that aren’t so natural, and “doctor-recommended” products that may not be so healthy. Expensive brands using cheap ingredients, and cheap brands using even less.
All of that noise makes it hard to find simple, high-quality products that are easy to choose, easy to use, and easy to love.
We've decided to change that.
We make premium personal care essentials with plant-based formulas, subtle scents, and zero shortcuts. They’re gentle, gender-neutral, and free of the junk hiding out in other products.
And since we believe quality personal care is a human right, we've built giving back into our business by partnering with health & hygiene charity, ARM.